Corporate Relations and Outreach, Vaasa

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Credibility of blogger word-of-mouth: The effect of perceived blogger independence
Liljander, V., Gummerus, J. & Aaltonen, I., 07.2012, EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). Timmermans, H. (ed.).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review