Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing, Helsinki is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Advancing capability-actualization through human–robot collaboration: A strengths-based approach
Burggraf, S., Ranieri, A., Mele, C. & Heinonen, K., 20.01.2026, In: Journal of Business Research. 207, 115998.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation
Makkonen, H., Aspara, J., Grönroos, C. & Mäntymäki, M., 26.02.2026, In: Marketing Theory.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
AI in International Marketing: How Digital Service Firms Standardize and Adapt Marketing Across Borders
Ojala, A., Mudiyanse, T., Fraccastoro, S. & Gabrielsson, M., 2026, Proceedings of the 59th Hawaii International Conference on System Sciences. Bui, T. X. (ed.). Hawaii International Conference on System Sciences, p. 990-999Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
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Vilt: Certification and Communication in Commercial Game Management
Heinonen, K. (CoI), Liewendahl, H. (Project participant), Pura, M. (Project participant) & Stigzelius, N. (Project participant)
01.01.2025 → 31.12.2026
Project: Externally funded project
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All voices matter: The role of multiple actors and AI in enhancing Customer Experience in the context of elderly homecare service ecosystem
Khatoon, S. (CoI)
Liikesivistysrahasto, Markus Wallenberg Foundation
01.09.2024 → 31.08.2027
Project: Externally funded project
Activities
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Frontiers in Service 2026
Burggraf, S. (Member of organizing committee)
28.06.2026 → 02.07.2026Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Pre-examiner of Päivi Petänen's doctoral thesis
Gummerus, J. (Pre-examiner of doctoral thesis manuscript)
23.01.2026 → 23.03.2026Activity: Examination › Official participation in PhD thesis supervision, defence and examination
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The Service Industries Journal (Journal)
Heinonen, K. (Member of editorial board)
01.01.2026 → 31.12.2026Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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2002 Award for Excellence, the Most Outstanding Paper in 2001
Polsa, P. (Recipient), 2001
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner
Polsa, P. (Recipient), 2012
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner:
Polsa, P. (Recipient), 2013
Prize: Prizes and awards
Press/Media
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Så kan Finnair vinna tillbaka kundernas förtroende
17.04.2026
1 Media contribution
Press/Media: Press / Media
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Finska Oura tiger om amerikansk hälsopolitik: ”Det är också ett budskap”
02.03.2026
1 Media contribution
Press/Media: Press / Media
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35 alle 35-vuotiasta kykyä: Tässä joukossa ovat tulevaisuuden huippunimet
16.01.2026
1 item of Media coverage
Press/Media: Press / Media