Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2014Research interests
Business academic specializing in marketing strategy, market-shaping, consumer culture, and disinformation research. Dr. Diaz Ruiz has published research in leading peer-reviewed scientific journals, including the Journal of Business Research, Journal of Marketing & Public Policy, Marketing Theory, European Journal of Marketing, and Industrial Marketing Management.
Keywords
- Business, Markets and Societal Dynamics
- Market Shaping
- Market Research
- Marketing Logics and Strategizing
- Marketing Strategy
- Customers and Relations
- Consumer Culture
- Consumer Insights
- 518 Media and communications
- Disinformation
- Misinformation
- echo chambers
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
Diaz Ruiz, C. & Nilsson, T., 16.05.2022, In: Journal of Public Policy and Marketing. 42, 1, p. 18-35Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile162 Citations (Scopus) -
Market bifurcations in board sports: How consumers shape markets through boundary work
Diaz Ruiz, C. & Makkar, M., 2021, In: Journal of Business Research. 122, p. 38-50 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
37 Citations (Scopus) -
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
Diaz Ruiz, C. A., Penaloza, L. & Holmqvist, J., 2020, In: European Journal of Marketing. 54, 5, p. 999-1024 26 p.Research output: Contribution to journal › Article › Scientific › peer-review
38 Citations (Scopus) -
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Diaz Ruiz, C. A. & Kjellberg, H., 2020, In: Marketing Theory. 20, 4, p. 429-457 29 p.Research output: Contribution to journal › Article › Scientific › peer-review
24 Citations (Scopus) -
Moments of luxury: Hedonic escapism as a luxury experience
Holmqvist, J., Diaz Ruiz, C. & Peñaloza, L., 2020, In: Journal of Business Research. 116, p. 503-513 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
200 Citations (Scopus)
Projects
- 4 Finished
Activities
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Disinformation Markets and Culture
Diaz Ruiz, C. (Speaker)
07.07.2022Activity: Talk or presentation › Oral presentation
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How Does Disinformation Persuade? The Role of Identity-based Controversies
Diaz Ruiz, C. (Speaker) & Nilsson, T. (Speaker)
29.11.2021Activity: Talk or presentation › Oral presentation
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Bifurcations: Conceptualising adjacent markets through boundary objects
Diaz Ruiz, C. (Speaker) & Makkar, M. (Speaker)
02.12.2019Activity: Talk or presentation › Oral presentation
File -
Xue Zhang
Diaz Ruiz, C. A. (Host)
26.08.2026Activity: Hosting a visitor › Hosted academic visit at Hanken
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Journal of Public Policy and Marketing (Journal)
Diaz Ruiz, C. A. (Reviewer)
04.08.2026 → …Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Best Paper Award in Marketing Education
Diaz Ruiz, C. (Recipient), Mason, K. (Recipient) & Araujo, L. (Recipient), 07.12.2018
Prize: Prizes and awards
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2025 Thomas C. Kinnear Award
Diaz Ruiz, C. A. (Recipient) & Nilsson, T. (Recipient), 24.03.2025
Prize: Prizes and awards
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Dr. Diaz Ruiz named in the 2022 Insight250 list
Diaz Ruiz, C. (Recipient), 24.09.2022
Prize: Prizes and awards
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Dr. Diaz Ruiz named in the 2024 Insight250 list
Diaz Ruiz, C. A. (Recipient), 30.09.2024
Prize: Prizes and awards
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Finalist for the MRS Silver Medal 2023 (Market Research Society)
Diaz Ruiz, C. A. (Recipient), 10.03.2023
Prize: Prizes and awards
Press/Media
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I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation
29.06.2022
1 Media contribution
Press/Media: Press / Media
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Des campagnes de désinformation en ligne venant de l’étranger et perturbant des élections locales : dans quel but ?
28.08.2026
1 item of Media coverage
Press/Media: Press / Media
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Derrière les fake news aux millions de vues, un marché lucratif
25.05.2026
1 item of Media coverage, 1 Media contribution
Press/Media: Press / Media
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