Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1979
Lectures on Youtube: Principles of Service Management
Research and teaching information
Hanken professor Christian Grönroos number two in the world among marketing researchers according to an international study
The list includes the two percent of the top researchers globally in a number of academic disciplines calculated based on citations during their careers. Christian Grönroos was one of the pioneers in service marketing in the late 1970s and has been an active researcher since then.
The survey shows that Grönroos still has a significant influence on the marketing discipline as he ranks third on the list of citations in marketing in 2019. Also several other researchers in marketing with affiliation to Hanken can be found on this list: Christian Kowalkowski who has been an associated researcher at Hanken on place 112, Kaj Storbacka who is currently Hanken Foundation Professor on place 138, Kristina Heinonen, Professor in marketing at Hanken on place 178, Magnus Söderlund, CERS Senior Fellow at Hanken on place 266, and Johanna Gummerus, Assistant Professor in marketing at Hanken on place 308. This result demonstrates the Hanken researchers' strong influence on the marketing discipline.
The databases include the 100,000 most cited researchers from 22 major research areas. In addition, there is data on the most cited two percent of researchers in 176 more specific research fields. The quantitative rankings material is available here.
Christian Grönroos is the only one in Finland among the top 1% of researchers in the world in the category of economics and business economics
Christian Grönroos also excels in another recently published ranking of researchers in economics and business The listing is based on citations in the field.
Another Hanken affiliated researcher listed is Professor Joseph Sarkis in Logistics ("Engineering").
The listing is published annually as Clarivate Highly Cited Researchers. Information of the list can be found here.
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1979Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation
Makkonen, H., Aspara, J., Grönroos, C. & Mäntymäki, M., 26.02.2026, In: Marketing Theory.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
How to save marketing: Let’s focus on the phenomenon
Grönroos, C., 27.04.2026, In: AMS Review. 16, 1Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 09.06.2025, In: Journal of Brand Management. 32, 6, p. 545-561 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Role of the intermediary in the value process: Value creation in a sports service context
Brozović, D., Puga, T. & Grönroos, C., 10.07.2025, In: Journal of Business Research. 199, 115540.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Service experiencing versus experiencing services
Grönroos, C., 2025, Handbook of Service Experience. Kristensson, P., Witell, L. & Zaki, M. (eds.). Cheltenham: Edward Elgar Publishing, p. 28-36Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Open AccessFile
Projects
- 10 Finished
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Value Creation in Industrial service Business
Helle, P. P. (Project manager, organisational) & Grönroos, C. (Project manager, academic)
02.01.2012 → 31.12.2012
Project: Externally funded project
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VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL II
Grönroos, C. (Project manager, academic) & Helle, P. P. (Project participant)
01.04.2007 → 31.03.2009
Project: Externally funded project
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Strategic Marketing (StratMark II)
Strandvik, T. (Project manager, academic), Grönroos, C. (Project participant), Wendelin, R. (Project participant) & Nyman, H. (Project participant)
01.02.2007 → 31.01.2009
Project: Externally funded project
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Strategic Marketing (StratMark I)
Strandvik, T. (Project manager, academic), Grönroos, C. (Project participant), Wendelin, R. (Project participant) & Nyman, H. (Project participant)
01.01.2006 → 31.12.2006
Project: Externally funded project
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VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL
Grönroos, C. (Project manager, academic) & Helle, P. P. (Project participant)
01.01.2005 → 31.12.2006
Project: Externally funded project
Activities
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13th SERVSIG Conference
Liewendahl, H. (Attendee), Heinonen, K. (Speaker: Presenter) & Grönroos, C. (Attendee)
06.06.2024 → 08.06.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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University of Skövde (External organisation)
Grönroos, C. (Reviewer)
05.01.2021Activity: Membership › Assessment of candidates for academic posts
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Utlåtande om manuskript
Grönroos, C. (Pre-examiner of doctoral thesis manuscript)
10.05.2020Activity: Examination › Official participation in PhD thesis supervision, defence and examination
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Akira Ohyabu
Grönroos, C. (Host) & Aspara, J. (Host)
28.03.2019 → 15.09.2019Activity: Hosting a visitor › Hosted academic visit at Hanken
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Stockholm University
Grönroos, C. (Visit abroad)
28.01.2019 → 30.01.2019Activity: Visiting an external institution › Visit to other institution
Prizes
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Emerald Literati Network Highly Commended Paper Award 2021
Medberg, G. (Recipient) & Grönroos, C. (Recipient), 11.06.2021
Prize: Prizes and awards
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The Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact
Grönroos, C. (Recipient), 05.2025
Prize: Prizes and awards