Personal profile
Research areas
Digital platforms' integration and stakeholder engagement in value co-creation: the case of small business.
Additional Education Information
Postagraduate degree in Marketing obtained in Russia in 2006 (Candidate of Economic Sciences).
Education/Academic qualification
Management, Micro Masters Degree, Digital Transformation Leadership, Boston University
Award Date: 30.12.2022
Keywords
- 512 Business and Management
- digital marketing
- digital platforms
- stakeholder management
Fingerprint
- 1 Similar Profiles
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Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda
Heinonen, K., Jaakkola, E. & Neganova, I., 2018, In: Journal of Service Theory and Practice. 28, 6, p. 710-732 23 p.Research output: Contribution to journal › Review Article › peer-review
Open AccessFile104 Citations (Scopus) -
Foundations and manifestations of customer-to-customer value creation
Heinonen, K., Jaakkola, E. & Neganova, I., 09.06.2015, Service dominant logic.: Network and systems theory and service science. Gummesson, E., Mele, C. & Polese, F. (eds.). Naples, p. 58-58 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Social commerce design features on e-commerce websites and their influence on consumer impressions and behavioral intentions
Neganova, I., 16.09.2015, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Vrontis, D., Weber, J. & Tsoukatos, E. (eds.). EuroMed Press, p. 2686-2687 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access -
Service-based dominant logic
Neganova, I., 06.2014, International Research Symposium in Service Management. University of Tartu, 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
Development of innovation products based on the consumers’ preferences
Neganova, I. & Neganova, V., 2011, In: International Journal of Management Cases. 13, Special Issue: CIRCLE Conference, p. 261-266 6 p.Research output: Contribution to journal › Article › Scientific › peer-review
Activities
- 4 Organisation of / participation in conferences, workshops, courses, seminars
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“Writing qualitative research methods section”
Neganova, I. (Attendee)
18.06.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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"Future of Marketing Discipline: Great Minds Speak"
Neganova, I. (Attendee)
03.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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5th International Research Symposium in Service Management (IRSSM)
Neganova, I. (Speaker: Presenter)
08.06.2014 → 11.06.2014Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2014 Annual International Educational Marketing program Markstrat
Neganova, I. (Attendee)
08.03.2014 → 15.03.2014Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
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Emerald Literati Network Highly Commended Award 2019
Heinonen, K. (Recipient), Jaakkola, E. (Recipient) & Neganova, I. (Recipient), 2019
Prize: Prizes and awards