Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994Fingerprint
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Collaborations and top research areas from the last five years
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The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms
Kaartemo, V., Schepis, D., Helmer, J., Nenonen, S. & Storbacka, K., 22.05.2026, In: Journal of Service Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money.
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 31.03.2025, In: The Conversation. 30.3.2025Research output: Contribution to journal › Article › General public
Open Access -
Generative coexistence: rethinking marketization in the cultural field
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 08.03.2025, In: AMS Review.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Monetizing Sustainability in B2B: A Systematic Review
Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 2025, ANZMAC 2025 Conference Proceedings, Macquarie University, Sydney, Australia.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Selling Sustainability in Industrial Markets: Profitability Barriers
Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 09.2025, Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
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Enhancing Firm Competitiveness and Growth with Market-Centric Capabilities
Gummerus, J. (PI), Storbacka, K. (Project participant), Korkman, O. (Project participant) & Khalil, F. G. (Project participant)
Project: Externally funded project
Activities
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Embedding B2B actors in ecological systems
Åberg, S. (Speaker) & Storbacka, K. (Speaker)
10.06.2025Activity: Talk or presentation › Oral presentation
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2011 Industrial marketing and purchasing group (IMP) Conference
Storbacka, K. (Speaker: Presenter)
31.08.2011 → 03.09.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Naples Forum on Service
Storbacka, K. (Member of organizing committee)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Naples Forum on Service
Storbacka, K. (Speaker: Presenter)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Cranfield KAM Best Practice Club meeting
Storbacka, K. (Speaker: Keynote)
05.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars