Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994Fingerprint
Dive into the research topics where Kaj Storbacka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Actor engagement management in multi-actor settings
Jaakkola, E., Nenonen, S., Alexander, M. & Storbacka, K., 04.08.2026, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability
Khalil, F. G., Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 09.2026, (Accepted/In press) IMP Conference 2026: Industrial Marketing and Purchasing Conference: Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
The Core of Service. The Missing Link Between the Beginning and End
Grönroos, C., Strandvik, T. & Storbacka, K., 2026, Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 26 - July 2, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms
Kaartemo, V., Schepis, D., Helmer, J., Nenonen, S. & Storbacka, K., 22.05.2026, In: Journal of Service Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money.
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 31.03.2025, In: The Conversation. 30.3.2025Research output: Contribution to journal › Article › General public
Open Access
Projects
- 2 Active
-
Enhancing Firm Competitiveness and Growth with Market-Centric Capabilities
Gummerus, J. (PI), Storbacka, K. (Project participant), Korkman, O. (Project participant), Khalil, F. G. (Project participant), Novikova, O. (Project participant) & Kosheleva, K. (Project participant)
01.04.2026 → 31.03.2028
Project: Externally funded project
-
Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
-
Embedding B2B actors in ecological systems
Åberg, S. (Speaker) & Storbacka, K. (Speaker)
10.06.2025Activity: Talk or presentation › Oral presentation
-
2011 Industrial marketing and purchasing group (IMP) Conference
Storbacka, K. (Speaker: Presenter)
31.08.2011 → 03.09.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
-
2011 Naples Forum on Service
Storbacka, K. (Member of organizing committee)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
-
2011 Naples Forum on Service
Storbacka, K. (Speaker: Presenter)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
-
Cranfield KAM Best Practice Club meeting
Storbacka, K. (Speaker: Keynote)
05.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Press/Media
-
Rational optimism alone does not instill growth (translation from Finnish)
Korkman, O., Storbacka, K. & Gummerus, J.
15.02.2026
1 Media contribution
Press/Media: Press / Media