Education information

Curriculum

ACADEMIC POSITIONS

Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (Since January 2015)

Professor II, Department of Strategy and Management, Norwegian School of Economics, Norway (since January 2024)

American Marketing Association SERVSIG, Co-Chair (since June 2022)

Fulbright Scholar, University of Massachusetts Boston (2018)

POSITIONS OF TRUST

Board member, CTF Center for Service Research, Karlstad University (since 2019)

Chair, Finnish Union of University Professors, local chapter (since 2015)

Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – 2023)

Head of Subject, Department of Marketing, Hanken School of Economics (2023-2025)

Co-chair, Research Area Competition Economics & Service Strategy, Hanken School of Economics (2019-2023)

Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (2013-2019)

PAST ACADEMIC POSITIONS 

Assistant Professor (tenure track) and Assistant Professor, Department of Marketing, Hanken School of Economics, Helsinki, Finland (2005-2014)

Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)

Doctoral researcher, FCSRM Finnish Centre for Service and Relationship Management graduate school, Helsinki, Finland (2001-2004)

Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

Research areas

• Service management,
• value creation,
• service innovation,
• customer experience,
•  transformative service and business transformation,
• customer-dominant logic,
• digitalization, social media and service technologies
  

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