Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Turku School of Economics, Finland, 2017Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Beyond Silos: Developing an Integrated Understanding of Customer Success Management and Service Recovery
Mustak, M., 16.07.2025, 2025 Frontiers in Service Conference, 16-20 July, HEC Montreal, Canada. CanadaResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
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Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models
Salminen, J., Mustak, M., Jung, S.-G., Makkonen, H. & Jansen, B. J., 12.03.2025, In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile5 Citations (Scopus) -
Enhancing customer participation in knowledge-intensive business services: A phase-specific approach
Mustak, M., 16.07.2025, 2025 Frontiers in Service Conference, 16-20 July, HEC Montreal, Canada. CanadaResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
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Monetizing Sustainability in B2B: A Systematic Review
Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 2025, ANZMAC 2025 Conference Proceedings, Macquarie University, Sydney, Australia.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Self-Sovereign Identity Adoption: Antecedents and Potential Outcomes
Laatikainen, G., Mustak, M. & Hickman, N., 28.02.2025, In: Technology in Society : An International Journal . 82, 102859.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus)
Projects
- 1 Active
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Kaisa Koskela-Huotari
Mustak, M. (Host)
17.09.2025 → 19.09.2025Activity: Hosting a visitor › Hosted academic visit at Hanken
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California Management Review (Journal)
Mustak, M. (Reviewer)
2023 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Theory and Practice (Journal)
Mustak, M. (Member of editorial board)
2022 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Services Marketing (Journal)
Mustak, M. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Research (Journal)
Mustak, M. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Best Conference Paper
Mustak, M. (Recipient), Salonen, A. (Recipient), Terho, H. (Recipient) & Rangarajan, D. (Recipient), 15.06.2023
Prize: Prizes and awards
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Best Graduate of the Year, Turku School of Economics
Mustak, M. (Recipient), 2011
Prize: Prizes and awards
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Best Paper in the Track
Joona, K. (Recipient), Jaakkola, E. (Recipient), Terho, H. (Recipient) & Mustak, M. (Recipient), 2018
Prize: Prizes and awards
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Highly Commended Paper
Mustak, M. (Recipient) & Jaakkola, E. (Recipient), 2014
Prize: Prizes and awards
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Outstanding Reviewer: Journal of Service Theory and Practice
Mustak, M. (Recipient), 07.06.2024
Prize: Prizes and awards
Press/Media
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Hanken Researcher Explores How Deepfakes are Transforming Marketing
30.05.2023
1 Media contribution
Press/Media: Press / Media