Personal profile
Curriculum
Post Doct Researcher at HANKEN School of Economics, 1.8.2013-
Adjunct Professor/Honorary Associate Professor (Docent) in International distribution channels at University of Vaasa, Faculty of Technology since 24.1.2011-
Visiting Professor at Tianjin Normal University, the People’s Republic of China, 17.5.2008-
Dean at Hult International Business School in Shanghai, 1.1.2012-31.7.2013
Assistant Professor at HANKEN School of Economics, Finland, 1.8.2007-31.7.2012
Visiting Scholar at Fudan Universtiy, Shanghai, The People’s Republic of China, 1.8.2009-31.7.2010
Director, KATAJA The Finnish doctoral program in business studies, 2007-2013
Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007
Assistant Professor, Associate Professor and Assistant at HANKEN School of Economics, Finland, 1.8.1994-31.7.2007
Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2002Keywords
- 512 Business and Management
- Bottom of the Pyramid, Poverty alleviation, Marketing channels, Retailing, Health Care Service Quality, Cross-Cultural Methods
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty
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Collaborations and top research areas from the last five years
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Who is the customer in customer experience? Developing the concept of co-customers
Khatoon, S., Braz Becker, L. & Polsa, P., 2025, QUIS19 - International Research Symposium on Service Excellence in Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Shifting Towards a More Sustainable Fashion Future
Frig, M.-M., Polsa, P. & Kerrigan, F., 2024, Sustainability in Art, Fashion and Wine: Critical Perspectives. Joy, A. (ed.). Berlin, Boston: De Gruyter, p. 175-190Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
1 Citation (Scopus) -
Sustainable development goals, culture and advertising: tracing the roots to stride forward
Pavleen, S., Vohra, J., Ghuman, M. K. & Polsa, P., 17.12.2024, In: Business Analyst Journal. 16 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Interdisciplinary approaches to marketing for social impact
Polsa, P., Parker, L. & Brennan, L., 2023, The Routledge Companion to Marketing and Society. Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (eds.). Abingdon, Oxon: Routledge, p. 370-384Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
1 Citation (Scopus) -
The Marketplace as intercultural dreaming and collective desire
Saarikorpi, P., Hokkinen, M. & Polsa, P., 20.06.2023, Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. The Macromarketing Society, p. 316-321 6 p. (Proceedings of the Annual Macromarketing Conference).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access
Projects
- 9 Finished
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Collaborative remedies for fragmented societies
Polsa, P. (Project participant) & Bor, S. (Project participant)
01.09.2017 → 28.02.2022
Project: Externally funded project
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Inclusive Cptialism; Business Models for Poor Consumers and Entrepreneurs
Polsa, P. (Project manager, academic)
01.08.2009 → 31.12.2012
Project: Externally funded project
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Bottom-of-the-Pyramid: poverty alleviation through business
Polsa, P. (Project manager, academic)
01.08.2008 → 01.08.2014
Project: Externally funded project
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Hospital Service Quality:a cross-national/cultural study in Finland, the People’s Republic of China, Nigeria, and India
Polsa, P. (Project manager, academic), Spens, K. (Project participant), Kovacs, G. (Project participant) & Antai, I. (Project participant)
01.01.2005 → 31.12.2012
Project: Externally funded project
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Impact of Corporate Culture on Service Quality
Polsa, P. (Project manager, academic)
01.01.2004 → 01.01.2007
Project: Externally funded project
Activities
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Vienna University of Economics and Business WU
Polsa, P. (Visit abroad)
12.11.2024 → 23.11.2024Activity: Visiting an external institution › Visit to other institution
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Elfriede Penz
Polsa, P. (Host)
24.08.2024 → 28.08.2024Activity: Hosting a visitor › Hosted academic visit at Hanken
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Macromarketing Conference 2024
Åberg, S. (Secretary of organizing committee), Polsa, P. (Chair of organizing committee) & Repo, P. (Chair of organizing committee)
17.06.2024 → 20.06.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Macromarketing Conference 2024
Polsa, P. (Attendee)
17.06.2024 → 20.06.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Krzysztof Kubacki
Polsa, P. (Host)
06.06.2024Activity: Hosting a visitor › Hosted academic visit at Hanken
Prizes
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2002 Award for Excellence, the Most Outstanding Paper in 2001
Polsa, P. (Recipient), 2001
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner
Polsa, P. (Recipient), 2012
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner:
Polsa, P. (Recipient), 2013
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner: EU deregulation and dealer-supplier relations in automotive distribution
Polsa, P. (Recipient), 2012
Prize: Prizes and awards
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Award for successful development of teaching
Polsa, P. (Recipient), 14.12.2024
Prize: Prizes and awards
Press/Media
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Företag tonar ner sina hållbarhetsargument – greenwashing har bytts mot green hushing
24.11.2025
1 Media contribution
Press/Media: Press / Media
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Yle Svenska nyheter: Ekonom: Måttlig konsumtion viktigare än ständig tillväxt with
14.04.2025
1 Media contribution
Press/Media: Press / Media
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Yle Svenska Podcast Från barnglädje till vuxenkonsumtion – lyxkalendrarna tar över julen
30.11.2024
1 Media contribution
Press/Media: Press / Media
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Därför kan kapitalismen hjälpa de fattiga i världen
13.06.2022
1 item of Media coverage
Press/Media: Press / Media