Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Maastricht University, Netherlands, 2016Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Let Me Deinfluence You! The Impacts of Deinfluencing Content
Penttinen, V., Ciuchita, R. & Pedersen, S., 17.03.2026, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
From Hype to Hesitation: The Impacts of Deinfluencing Content
Penttinen, V., Ciuchita, R. & Pedersen, S., 2025, Australian and New Zealand Marketing Academy: Riding the Waves: Navigating Marketing’s Dynamic Landscape - Sydney, Sydney.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance
Heller, J., Köcher, S., Ciuchita, R. & Köcher, S., 2025, 10th International XR-Metaverse Conference 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance
Heller, J., Köcher, S., Ciuchita, R. & Köcher, S., 2025, 2025 AMA Winter Academic Conference. Alkire, L. & Ordabayeva, N. (eds.). AMA - American Marketing Association, Vol. 36. p. 119-119 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access -
Am I Even Needed? Navigating Through Role Changes in the Age of Artificially Intelligent Agents
Caic, M., Ciuchita, R., Einola, K. & Khoreva, V., 01.08.2024, In: Academy of Management Proceedings. 2024, 1, 1 p.Research output: Contribution to journal › Conference article › Scientific › peer-review
Projects
- 2 Finished
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Nordic Innovation Initiative
Heinonen, K. (PI), Ciuchita, R. (Project participant) & Rahman, A. (Project participant)
01.01.2021 → 31.12.2023
Project: Externally funded project
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J. (PI), Aspara, J. (Project participant), Ciuchita, R. (Project participant) & Penttinen, V. (Project participant)
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
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Dwayne D. Gremler
Ciuchita, R. (Host)
18.09.2023 → 22.09.2023Activity: Hosting a visitor › Hosted academic visit at Hanken
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TU Dortmund University
Ciuchita, R. (Visit abroad)
24.04.2023 → 28.04.2023Activity: Visiting an external institution › Visit to other institution
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2020 AMS ANNUAL CONFERENCE
Penttinen, V. (Attendee) & Ciuchita, R. (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
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Recognition for boldness, transdisciplinarity and curiosity of conference paper
Holmlund-Rytkönen, M. (Recipient), Becker, L. (Recipient), Ciuchita, R. (Recipient), Yrjölä, M. (Recipient) & Närvänen, E. (Recipient), 18.06.2023
Prize: Prizes and awards
Press/Media
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Riksdagskandidater åker snålskjuts på populära brand – bilmärken, presidenten och ex-politiker ofrivilliga lockbeten på sociala medier
28.03.2019
1 Media contribution
Press/Media: Press / Media