Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022External positions
Board member, Etteplan Oyj
04.2023 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 13 Climate Action
Fingerprint
Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands
Sarasvuo, S. & Hakala, U., 05.2026, (Accepted/In press) 19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Frontline Employees’ Operational Alignment with Promises: Customers’ vs. FLE’s perceptions of Promise Readiness
Liewendahl, H., Sarasvuo, S., Heinonen, K. & Pura, M., 06.2026, (Accepted/In press) Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 26 - July 2, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability
Khalil, F. G., Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 09.2026, (Accepted/In press) IMP Conference 2026: Industrial Marketing and Purchasing Conference: Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Making Sense of Conscientious Corporate Brands: A Leadership Perspective
Sarasvuo, S., Penttinen, V., Pedersen, S. & Høvring, C. M., 05.2026, (Accepted/In press) 2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 09.06.2025, In: Journal of Brand Management. 32, 6, p. 545-561 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile
Projects
- 1 Active
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Palgrave Macmillan (Publisher)
Sarasvuo, S. (Reviewer)
12.2025Activity: Publication peer-review and editorial work › Research anthology / book
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Industrial Marketing Management (Journal)
Sarasvuo, S. (Reviewer)
29.11.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
23.11.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Product & Brand Management (Journal)
Sarasvuo, S. (Reviewer)
09.11.2025Activity: Publication peer-review and editorial work › Scientific journal
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Suomalaisen Koodin Seuraavat 10 Vuotta
Sarasvuo, S. (Attendee)
08.10.2025Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Press/Media
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Så kan Finnair vinna tillbaka kundernas förtroende
17.04.2026
1 Media contribution
Press/Media: Press / Media
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Finska Oura tiger om amerikansk hälsopolitik: ”Det är också ett budskap”
02.03.2026
1 Media contribution
Press/Media: Press / Media
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35 alle 35-vuotiasta kykyä: Tässä joukossa ovat tulevaisuuden huippunimet
16.01.2026
1 item of Media coverage
Press/Media: Press / Media
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Forskare om namnbyte: "Signalerar förändring"
08.09.2025
1 Media contribution
Press/Media: Press / Media
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”Köp europeiskt” – bojkottrörelse växer fram efter Trumps hot
28.02.2025
1 Media contribution
Press/Media: Press / Media