Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022External positions
Board member, Etteplan Oyj
04.2023 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 13 Climate Action
Fingerprint
Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands
Sarasvuo, S. & Hakala, U., 05.2026, 19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Entering B2B brands' living rooms: How brand worlds can help build brand equity
Österle, B., Sarasvuo, S., Kuhn, M. & Henseler, J., 10.07.2026, In: Industrial Marketing Management. 136, p. 266-286 21 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Frontline Employees’ Operational Alignment with Promises: Customers’ vs. FLE’s Perceptions of Promise Readiness
Liewendahl, H., Sarasvuo, S., Heinonen, K. & Pura, M., 06.2026, Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 26 - July 2, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Identifying place identity dimensions in urban development: an eight-dimensional framework
Rindell, A., Sarasvuo, S. & Strandvik, T., 16.07.2026, In: Place Branding and Public Diplomacy.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability
Khalil, F. G., Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 09.2026, IMP Conference 2026: Industrial Marketing and Purchasing Conference: Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Projects
- 2 Active
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Leading Brand Purpose: Conscientious Brand Leadership for Measurable Societal Impact
Sarasvuo, S. (PI)
Waldemar von Frenckells stiftelse
01.08.2026 → 31.07.2027
Project: Externally funded project
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
05.10.2026Activity: Publication peer-review and editorial work › Scientific journal
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Committee member at doctoral defence, University of Twente
Sarasvuo, S. (Opponent / external reviewer of doctoral thesis)
01.10.2026Activity: Examination › Official participation in PhD thesis supervision, defence and examination
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Invited talk at PhD days, University of Twente
Sarasvuo, S. (Speaker)
01.10.2026Activity: Talk or presentation › Invited talk
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Industrial Marketing Management (Journal)
Sarasvuo, S. (Reviewer)
05.09.2026Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
28.07.2026Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Waldemar von Frenckells stiftelses stora pris i ekonomi
Sarasvuo, S. (Recipient), 25.05.2026
Prize: Prizes and awards
Press/Media
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Visste du att färger kan vara olagliga att använda? Det här beror det på
25.09.2026
1 Media contribution
Press/Media: Press / Media
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Godiset tar över dyra showrooms med ”fotomiljö”
15.09.2026
1 Media contribution
Press/Media: Press / Media
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Så kan Finnair vinna tillbaka kundernas förtroende
17.04.2026
1 Media contribution
Press/Media: Press / Media
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Finska Oura tiger om amerikansk hälsopolitik: ”Det är också ett budskap”
02.03.2026
1 Media contribution
Press/Media: Press / Media
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35 alle 35-vuotiasta kykyä: Tässä joukossa ovat tulevaisuuden huippunimet
16.01.2026
1 item of Media coverage
Press/Media: Press / Media