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Best Paper Award, AMA Conference 2014: Summer Marketing Educators' Conference Best Paper Award in Track: Social Responsibility & Sustainability

Prize: Prizes and awards

Description

For paper: "Cause Marketing Effectiveness" (2014), Andrews, M., Aspara, J., Luo, X., Fang, Z.

Andrews, Michelle, Aspara, Jaakko, Fang, Zheng, & Luo, Xueming. "The effectiveness of cause marketing"
Awarded date2014

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