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Best Paper Award for the Technology and Innovation Track.: In Proceedings of the AMA Winter Marketing Educators´ Conference
Gummerus, Johanna
(Recipient)
Marketing, Helsinki
Prize
:
Prizes and awards
Description
Award received for "Discovering Value Perceptions of Mobile Services with Critical Incident Technique”
Awarded date
16.02.2007
Degree of recognition
International
Granting Organisations
American Marketing Association
Fingerprint
Value Perception
100%
Critical Incident Technique
100%
X