Reporting Marketing Performance: Exploring Practices of Leading Firms

Frösén, Johanna (Contact person)
Stewart, David (Working partner)

Marketing, Helsinki

Loyola Marymount University

Project: Externally funded project

1 Article

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2022
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
Frösén, J. & Stewart, D. W., 11.01.2022, In: Journal of Marketing Theory and Practice. 31, 1, p. 75-96 22 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
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3 Citations (Scopus)