| Original language | English |
|---|---|
| Title of host publication | Macromarketing and Development: Building Bridges and Forging Alliances |
| Editors | Daniel Westbrook, Stacey Menzel Baker |
| Publication date | 2007 |
| ISBN (Print) | 0-9795440-0-9 |
| Publication status | Published - 2007 |
| MoE publication type | A4 Article in conference proceedings |
| Event | ISMD conference 2007 - Duration: 01.01.1800 → … |
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