A conceptualization of involuntary customers and its effects on service systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Macromarketing Conference 2024
Publication date	2024
Publication status	Published - 2024
MoE publication type	A4 Article in conference proceedings
Event	Macromarketing Conference 2024 - University of Helsinki and Hanken School of Economics, Helsinki Duration: 17.06.2024 → 20.06.2024 https://www.helsinki.fi/en/conferences/macromarketing-conference-2024

OpenUrl availability

@inproceedings{fabe7534920347e1a2431cf0fe1fb598,

title = "A conceptualization of involuntary customers and its effects on service systems",

author = "Stefan Burggraf and Kristina Heinonen and Larissa Becker and Johanna Gummerus",

year = "2024",

language = "English",

booktitle = "Macromarketing Conference 2024",

note = "Macromarketing Conference 2024 ; Conference date: 17-06-2024 Through 20-06-2024",

url = "https://www.helsinki.fi/en/conferences/macromarketing-conference-2024",

}