A proposed hybrid VUCA theory and decision making for logistics enterprises in Oman due to uncertainty contemporary factors

The Covid-19 pandemic, the implementation of the Industrial Revolution 4.0, the recent fuel price crisis and the vision of the Sultanate of Oman Logistics Strategy 2040 are forcing the Omani logistics sector to determine its capability in handling these four issues simultaneously. This study proposes a decision-making model for small and medium logistics enterprises in Oman for analysing numerous potential business strategies by considering the uncertainty of contemporary factors. A hybrid of multiple-criteria decision-making methods, namely, the analytic hierarchy process, fuzzy link-based approach and evidential reasoning approach, were used in this study. It was found that the "Centralised Business Activities" business strategy is preferable and more essential to be implemented immediately, mainly due to the geographical market positioning reason. This novel study contributes to developing the decision model for the Logistics Enterprises in Oman as a new measurement when dealing with the uncertainty of external factors of the business environment.