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A Theory of Affective Self-Affinity: Definitions and application to a company and its business

  • Jaakko Aspara
  • , Rami Olkkonen
  • , Henrikki Tikkanen
  • , Johanna Moisander
  • , Petri Parvinen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalAMS Review
Volume12
Issue number3
Number of pages40
ISSN1869-814X
Publication statusPublished - 2008
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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