| Original language | English |
|---|
| Number of pages | 26 |
|---|---|
| DOIs | |
| Publication status | Published - 2014 |
| MoE publication type | C2 Edited book |
Publication series
| Name | Journal of Macromarketing |
|---|---|
| ISSN (Print) | 0276-1467 |
Keywords
- 512 Business and Management
- KOTA2014
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