Adoption of corporate branding by managers: Case of a Nordic business-to-business company

Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Brand Management
Volume	16
Issue number	1-2
Pages (from-to)	80-91
Number of pages	12
ISSN	1350-231X
DOIs	https://doi.org/10.1057/bm.2008.23
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

@article{d9b35bd91296493bac01b7bfe4079eff,

title = "Adoption of corporate branding by managers: Case of a Nordic business-to-business company",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

year = "2008",

doi = "10.1057/bm.2008.23",

language = "English",

volume = "16",

pages = "80--91",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Plenum",

number = "1-2",

}

TY - JOUR

T1 - Adoption of corporate branding by managers

T2 - Case of a Nordic business-to-business company

AU - Aspara, Jaakko

AU - Tikkanen, Henrikki

PY - 2008

Y1 - 2008

KW - 512 Business and Management

U2 - 10.1057/bm.2008.23

DO - 10.1057/bm.2008.23

M3 - Article

SN - 1350-231X

VL - 16

SP - 80

EP - 91

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 1-2

ER -