An Interdisciplinary View of Marketing Ethics

Dominik Mahr; Martina Caic; Gaby Odekerken-Schröder

An Interdisciplinary View of Marketing Ethics

Dominik Mahr
, Martina Caic
, Gaby Odekerken-Schröder

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

Original language	English
Title of host publication	The Sage Handbook of Marketing Ethics
Editors	Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Place of Publication	London
Publisher	Sage publications
Publication date	2021
Pages	58-73
ISBN (Print)	978-1-5297-0929-2
ISBN (Electronic)	978-1-5297-3767-7, 978-1-5297-3678-6
Publication status	Published - 2021
MoE publication type	A3 Book chapter

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

512 Business and Management

Access to Document

Interdisciplinary Marketing Ethics Chapter Sage Research GateAuhor's accepted manuscript (AAM), 826 KB

OpenUrl availability

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Cite this

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An Interdisciplinary View of Marketing Ethics. / Mahr, Dominik; Caic, Martina; Odekerken-Schröder, Gaby.
The Sage Handbook of Marketing Ethics. ed. / Lynne Eagle; Stephan Dahl; Patrick De Pelsmacker; Charles R. Taylor. London: Sage publications, 2021. p. 58-73.

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

TY - CHAP

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AU - Mahr, Dominik

AU - Caic, Martina

AU - Odekerken-Schröder, Gaby

PY - 2021

Y1 - 2021

KW - 512 Business and Management

M3 - Entry for encyclopedia / dictionary

SN - 978-1-5297-0929-2

SP - 58

EP - 73

BT - The Sage Handbook of Marketing Ethics

A2 - Eagle, Lynne

A2 - Dahl, Stephan

A2 - De Pelsmacker, Patrick

A2 - Taylor, Charles R.

PB - Sage publications

CY - London

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