Beyond Customer Information Processing:  A Socio-Cultural Approach to Learning about Customers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics
Place of Publication	Athens
Publication date	2006
Publication status	Published - 2006
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

@inproceedings{e1c730d3a84e4ebc98202bb97cff35fc,

title = "Beyond Customer Information Processing: A Socio-Cultural Approach to Learning about Customers",

author = "Karolina W{\"a}gar",

note = " Volume: Proceeding volume: ",

year = "2006",

language = "English",

booktitle = "Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics",

}