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Brand Spillover Effects of Unconventional Innovations
Wuraola Falana
Marketing, Helsinki
Research output
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Thesis
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Doctoral Thesis
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Collection of Articles
Overview
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Dive into the research topics of 'Brand Spillover Effects of Unconventional Innovations'. Together they form a unique fingerprint.
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Social Sciences
Spillover Effect
100%
Brand Extension
57%
Innovation Research
28%
Pricing
28%
Consumer Attitude
14%
Social Advancement
14%
Technological Advancement
14%
Blue Ocean Strategy
14%
Keyphrases
Brand Spillover
100%
Functional Traits
33%
Blue Ocean Strategy
16%
Social Progress
16%
Service Pricing
16%
Consumer Power
16%
Market Landscape
16%
Consumer Resistance to Innovation
16%
Innovation Response
16%
Online Scenario
16%