Can the Effectiveness of Branded Mobile Application Coupons be Increased Through Storytelling?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	PACIS 2016 Proceedings
Publisher	PACIS
Publication date	2016
ISBN (Electronic)	9789860491029
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	Pacific Asia Conference on Information Systems - Chiayi, Taiwan, Province of China Duration: 27.06.2016 → 01.07.2016 Conference number: 20

Keywords

@inproceedings{86c217b6708242b59f7d622cb2913ec5,

title = "Can the Effectiveness of Branded Mobile Application Coupons be Increased Through Storytelling?",

keywords = "512 Business and Management",

author = "Solja, \{Eeva Helena\} and Jaakko Aspara",

note = " Volume: Proceeding volume: ; Pacific Asia Conference on Information Systems ; Conference date: 27-06-2016 Through 01-07-2016",

year = "2016",

language = "English",