Combining visual customer segmentation and response modeling

Zhiyuan Yao; Peter Sarlin; Tomas Eklund; Barbro Back

doi:10.1007/s00521-013-1454-3

Combining visual customer segmentation and response modeling

Zhiyuan Yao
, Peter Sarlin
, Tomas Eklund
, Barbro Back

Economics, Vaasa

Åbo Akademi University

Research output: Contribution to journal › Article › Scientific › peer-review

18 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Neural Computing and Applications
Volume	25
Issue number	1
Pages (from-to)	123-134
Number of pages	12
ISSN	0941-0643
DOIs	https://doi.org/10.1007/s00521-013-1454-3
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management

Access to Document

10.1007/s00521-013-1454-3

http://link.springer.com/10.1007/s00521-013-1454-3

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Cite this

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title = "Combining visual customer segmentation and response modeling",

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AU - Sarlin, Peter

AU - Eklund, Tomas

AU - Back, Barbro

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