Conceptualising value co-creation: A journey to the 1970s and back to the future

Research output: Contribution to journal › Article › Scientific › peer-review

428 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	28
Issue number	13-14
Pages (from-to)	1520-1534
Number of pages	15
DOIs	https://doi.org/10.1080/0267257X.2012.737357
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Conceptualising value co-creation: A journey to the 1970s and back to the future",

keywords = "512 Business and Management, KOTA2012, Customers and Relations",

author = "Christian Gr{\"o}nroos",

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journal = "Journal of Marketing Management",

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T1 - Conceptualising value co-creation: A journey to the 1970s and back to the future

AU - Grönroos, Christian

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KW - Customers and Relations

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