Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC Conference
Editors	Avlonitis, Papavassiliou, Papastathopoulou
Place of Publication	Athens
Publication date	2006
ISBN (Print)	960-89199-0-8
Publication status	Published - 2006
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - Athens, Greece Duration: 01.01.1800 → …

OpenUrl availability

@inproceedings{29a0073db0f3424794ac79082c6bc73c,

title = "Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages",

author = "S{\"a}{\"a}ksj{\"a}rvi, \{Maria Caroliina\} and Gratiana Pol",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2006",

language = "English",

isbn = "960-89199-0-8",

editor = "Avlonitis and Papavassiliou and Papastathopoulou",

booktitle = "EMAC Conference",

}

TY - GEN

T1 - Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages

AU - Sääksjärvi, Maria Caroliina

AU - Pol, Gratiana

N1 - Volume: Proceeding volume:

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 960-89199-0-8

BT - EMAC Conference

A2 - Avlonitis, null

A2 - Papavassiliou, null

A2 - Papastathopoulou, null

CY - Athens

T2 - Unknown host publication

Y2 - 1 January 1800

ER -