| Original language | English |
|---|---|
| Title of host publication | Elgar Encyclopedia of Consumer Behavior |
| Editors | Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak |
| Number of pages | 3 |
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar |
| Publication date | 2024 |
| Pages | 121-123 |
| ISBN (Print) | 978-1-80392-626-1 |
| ISBN (Electronic) | 978-1-80392-627-8 |
| DOIs | |
| Publication status | Published - 2024 |
| MoE publication type | D2 Article in a professional research book (incl. editor's introduction, manuals, guides) |
Abstract
This is the definition of ‘Consumption-led Market Shaping’ in the book ‘Elgar Encyclopedia of Consumer Behavior’.
Publication series
| Name | Elgar Encyclopedias in Business and Management |
|---|
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Business, Markets and Societal Dynamics
- Market shaping
- 512 Business and Management
- consumption-led market shaping
- market practices
- marketing
- activism
- consumer power
- creative consumption
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