Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026
Publication status	Accepted/In press - 05.2026
MoE publication type	A4 Article in conference proceedings

Cite this

@inproceedings{1b93f15e44af4b76b00baaba5a13fe53,

title = "Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands",

author = "Sonja Sarasvuo and Ulla Hakala",

year = "2026",

month = may,

language = "English",

booktitle = "19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026",

}