Customer Dominant Logic as an approach to understand customer value dynamics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	851642
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	21st Nordic Academy of Management conference (NFF) - Stockholm, Stockholm, Sweden Duration: 20.08.2011 → 24.08.2011 Conference number: 21

OpenUrl availability

@inproceedings{2fec8247d9cb43df87e688fe82e9ca59,

title = "Customer Dominant Logic as an approach to understand customer value dynamics",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ; 21st Nordic Academy of Management conference (NFF), NFF ; Conference date: 20-08-2011 Through 24-08-2011",

year = "2011",

language = "English",

booktitle = "851642",

}