@article{4a888515b4ee482da8fbe3ca614898f4,
title = "Customer Engagement in a Facebook Brand Community",
keywords = "512 Business and Management, KOTA2012, Customers and Relations",
author = "Johanna Gummerus and Veronica Liljander and Emil Weman and Pihlstr{\"o}m, \{Minna Hannele\}",
year = "2012",
doi = "10.1108/01409171211256578",
language = "English",
volume = "35",
pages = "857 -- 877",
journal = "Management Research Review",
issn = "2040-8269",
publisher = "Emerald Group Publishing",
number = "9",
}