Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen; Kaj Storbacka

Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen
, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.
Place of Publication	Uppsala
Publication date	2008
Publication status	Published - 2008
MoE publication type	B3 Article in conference proceedings

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title = "Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies",

author = "Nenonen, \{Suvi Maria\} and Kaj Storbacka",

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language = "English",

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Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies. / Nenonen, Suvi Maria; Storbacka, Kaj.
Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.. Uppsala, 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

TY - GEN

T1 - Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

AU - Nenonen, Suvi Maria

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.

CY - Uppsala

ER -