@inbook{21120a3192c1424a89c7a6961def4262,
title = "Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network",
keywords = "512 Business and Management",
author = "Anu Norrgrann and Saila Saraniemi",
year = "2022",
doi = "10.4337/9781839105425",
language = "English",
isbn = "978-1-83910-541-8",
pages = "105--121",
editor = "Stefan Markovic and Richard Gyrd-Jones and \{von Wallpach\}, \{Sylvia \} and Adam Lindgreen",
booktitle = "Research Handbook on Brand Co-Creation",
publisher = "Edward Elgar",
address = "United Kingdom",
}