Den leende människan i marknadskommunikationen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marknadsföring och påverkan på konsumenten
Publisher	Studentlitteratur
Publication date	2014
ISBN (Print)	9789144105284
Publication status	Published - 2014
MoE publication type	A3 Book chapter

Keywords

@inbook{090a768f7c4a4fb89c03bee348057810,

title = "Den leende m{\"a}nniskan i marknadskommunikationen",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Hanna Berg and Annika Lindstr{\"o}m",

year = "2014",

language = "English",

isbn = "9789144105284",

booktitle = "Marknadsf{\"o}ring och p{\aa}verkan p{\aa} konsumenten",

publisher = "Studentlitteratur",

address = "Sweden",

}