@inbook{53b67c63e11443efaf70759bf2ade1e0,
title = "Designing Business Models for Value Co-Creation",
keywords = "512 Business and Management, KOTA2012",
author = "Kaj Storbacka and Pennie Frow and Nenonen, \{Suvi Maria\} and Adrian Payne",
year = "2012",
doi = "10.1108/S1548-6435(2012)0000009007",
language = "English",
isbn = "978-1-78052-912-7",
volume = "9",
pages = "51--78",
editor = "Vargo, \{Stephen L.\} and Lusch, \{Robert F.\}",
booktitle = "Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)",
publisher = "Emerald Group Publishing",
address = "United Kingdom",
}