Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

Rana Mostaghel; Pejvak Oghazi; Vinit Parida; Vahid Sohrabpour

doi:10.1016/j.jbusres.2022.03.072

Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

Rana Mostaghel^*
, Pejvak Oghazi
, Vinit Parida
, Vahid Sohrabpour

^*Corresponding author for this work

Research output: Contribution to journal › Article › Scientific › peer-review

155 Citations (Scopus)

Abstract

Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	146
Pages (from-to)	134-145
Number of pages	12
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2022.03.072
Publication status	Published - 2022
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
Bibliometric analysis
Innovation
Literature review
Network analysis
Retail business model

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abstract = "Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.",

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AU - Parida, Vinit

AU - Sohrabpour, Vahid

N1 - Funding Information: The authors appreciate the editor’s and anonymous reviewers’ constructive comments and suggestions. The authors are also grateful for the financial support provided by Vinnova (Project no: 2019-03017) and The Research Council of Norway (Project no: 322623) that have allowed us to undertake this important study. Publisher Copyright: © 2022 The Authors

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KW - Innovation

KW - Literature review

KW - Network analysis

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Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

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