| Original language | English |
|---|---|
| Title of host publication | Marketing u društvu znanja = Marketing in a knowledge based society |
| Editors | Bruno Grbac, Marcel Meler |
| Place of Publication | Rijeka |
| Publisher | Ekonomski fakultet ; CROMAR |
| Publication date | 2008 |
| ISBN (Print) | 978-953-6148-72-1 |
| Publication status | Published - 2008 |
| MoE publication type | B2 Book chapter |
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