| Original language | English |
|---|---|
| Title of host publication | IIML International Conference in Marketing, January 12-14, Lucknow, India |
| Place of Publication | Lucknow |
| Publication date | 01.2012 |
| Publication status | Published - 01.2012 |
| MoE publication type | A4 Article in conference proceedings |
| Event | IIML International Conference in Marketing, January 12-14, Lucknow, India - Lucknow, India Duration: 01.01.1800 → … |
Keywords
- 512 Business and Management
- Customers and Relations
- Business, Markets and Societal Dynamics
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