| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 38 |
| Issue number | 2 |
| Pages (from-to) | 154-167 |
| Number of pages | 14 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 2017 |
| MoE publication type | A1 Journal article - refereed |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land
Keywords
- 512 Business and Management
- Business, Markets and Societal Dynamics
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