| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| Publication date | 2018 |
| Publication status | Published - 2018 |
| MoE publication type | A4 Article in conference proceedings |
| Event | The 21st Academy of Marketing Science World Marketing Congress - Porto, Portugal Duration: 27.06.2018 → 29.06.2018 https://www.ams-web.org/event/2018WMC |
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