| Original language | English |
|---|---|
| Title of host publication | Perspectives on marketing : Essays in honour of professor Martti Laaksonen |
| Editors | J. Larimo, A. Huuhka |
| Number of pages | 17 |
| Place of Publication | Vasa |
| Publisher | University of Vaasa |
| Publication date | 2008 |
| Pages | 267-294 |
| ISBN (Print) | 978-952-476-238-0 |
| Publication status | Published - 2008 |
| MoE publication type | B2 Book chapter |
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