Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	45
Issue number	4
Pages (from-to)	596-630
Number of pages	35
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090561111111352
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henriikki Tikkanen and Erik P{\"o}ntiskoski and Paavo J{\"a}rvensivu",

year = "2011",

doi = "10.1108/03090561111111352",

language = "English",

volume = "45",

pages = "596--630",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - Exploration and exploitation across three resource classes

T2 - Market/customer intelligence, brands/bonds and technologies/processes

AU - Aspara, Jaakko

AU - Tikkanen, Henriikki

AU - Pöntiskoski, Erik

AU - Järvensivu, Paavo

PY - 2011

Y1 - 2011

KW - 512 Business and Management

U2 - 10.1108/03090561111111352

DO - 10.1108/03090561111111352

M3 - Article

SN - 0309-0566

VL - 45

SP - 596

EP - 630

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 4

ER -