Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

6 Citations (Scopus)

Original language	English
Title of host publication	Global Mobile Commerce: Strategies, Implementation and Case Studies
Editors	W. Huang Wayne, Wang Yingluo, Day John
Number of pages	22
Publisher	IGI Global
Publication date	2007
Pages	110-132
ISBN (Print)	978-1-59904-558-0
Publication status	Published - 2007
MoE publication type	B2 Book chapter

OpenUrl availability

@inbook{2e582a9850bd453eb44c80f67ba05e5a,

title = "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective",

author = "Pihlstr{\"o}m, \{Minna Hannele\} and Kristina Heinonen",

year = "2007",

language = "English",

isbn = "978-1-59904-558-0",

pages = "110--132",

editor = "Wayne, \{ W. Huang\} and Wang Yingluo and Day John",

booktitle = "Global Mobile Commerce: Strategies, Implementation and Case Studies",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective

AU - Pihlström, Minna Hannele

AU - Heinonen, Kristina

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 978-1-59904-558-0

SP - 110

EP - 132

BT - Global Mobile Commerce: Strategies, Implementation and Case Studies

A2 - Wayne, W. Huang

A2 - Yingluo, Wang

A2 - John, Day

PB - IGI Global

ER -