Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

Anu A. Harju; Annamari Huovinen

Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

Anu A. Harju
, Annamari Huovinen

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Gendering Theory in Marketing and Consumer Research
Editors	Zeynep Arsel, Kirsi Eräranta, Johanna Moisander
Place of Publication	London
Publisher	Routledge
Publication date	2017
ISBN (Print)	978-1-138-23708-7
Publication status	Published - 2017
MoE publication type	A3 Book chapter

Publication series

Name	Key issues in marketing management.

Keywords

518 Media and communications
Marketing
Gender
Identity
512 Business and Management

OpenUrl availability

Full text

Cite this

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Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs. / Harju, Anu A.; Huovinen, Annamari.
Gendering Theory in Marketing and Consumer Research. ed. / Zeynep Arsel; Kirsi Eräranta; Johanna Moisander. London: Routledge, 2017. (Key issues in marketing management.).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

AU - Harju, Anu A.

AU - Huovinen, Annamari

PY - 2017

Y1 - 2017

KW - 518 Media and communications

KW - Marketing

KW - Gender

KW - Identity

KW - 512 Business and Management

M3 - Chapter

SN - 978-1-138-23708-7

T3 - Key issues in marketing management.

BT - Gendering Theory in Marketing and Consumer Research

A2 - Arsel, Zeynep

A2 - Eräranta, Kirsi

A2 - Moisander, Johanna

PB - Routledge

CY - London

ER -