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Future Research in Social Marketing: Can the People’s Republic of China Benefit?

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Non-refereed scientific journalJournal of Chinese Marketing
Volume2
Issue number2
Pages (from-to)85-89
Number of pages5
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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