Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Summer Conference, 2017, San Francisco, CA
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings

Keywords

@inproceedings{c00bdf56e2d643c18352d6b84a45095a,

title = "Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions",

keywords = "512 Business and Management",

author = "Qingyun Zhu and Christopher Groening and Joseph Sarkis",

year = "2017",

language = "English",

booktitle = "American Marketing Association Summer Conference, 2017, San Francisco, CA",

}