Green signals: Communication appeals for sustainable luxury

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Academy Conference 2024
Publication date	2024
Publication status	Published - 2024
MoE publication type	A4 Article in conference proceedings

Keywords

@inproceedings{0a98e24756b543c781eac0a26fc83a4a,

title = "Green signals: Communication appeals for sustainable luxury",

keywords = "512 Business and Management, sustainability, luxury, status",

author = "Jenni Sipil{\"a} and Stephanie Volcon and Diane Martin",

year = "2024",

language = "English",

booktitle = "Proceedings of the Australia New Zealand Marketing Academy Conference 2024",

}