Guest Editorial: Market shaping and systemic innovation

Roderick Brodie; Suvi  Nenonen; Kaj Storbacka

doi:10.1108/JBIM-09-2020-553

Guest Editorial: Market shaping and systemic innovation

Roderick Brodie
, Suvi Nenonen
, Kaj Storbacka^*

^*Corresponding author for this work

Marketing, Helsinki

University of Auckland

Research output: Contribution to journal › Article › Scientific

3 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business & Industrial Marketing
Volume	35
Issue number	9
Pages (from-to)	1385-1387
ISSN	0885-8624
DOIs	https://doi.org/10.1108/JBIM-09-2020-553
Publication status	Published - 16.12.2020
MoE publication type	B1 Journal article

Keywords

512 Business and Management

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10.1108/JBIM-09-2020-553

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Cite this

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title = "Guest Editorial: Market shaping and systemic innovation",

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