Guest editorial: relationship marketing – past, present and future

Research output: Contribution to journal › Article › Scientific

61 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	31
Issue number	1
Pages (from-to)	1-5
ISSN	0887-6045
DOIs	https://doi.org/10.1108/JSM-12-2016-0424
Publication status	Published - 2017
MoE publication type	B1 Journal article

Keywords

@article{416fa0cdafa24632a89cef5de71fdd21,

title = "Guest editorial: relationship marketing – past, present and future",

keywords = "512 Business and Management",

author = "Johanna Gummerus and \{Koskull von\}, Catharina and Christian Kowalkowski",

year = "2017",

doi = "10.1108/JSM-12-2016-0424",

language = "English",

volume = "31",

pages = "1--5",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Group Publishing",

number = "1",

}

TY - JOUR

T1 - Guest editorial: relationship marketing – past, present and future

AU - Gummerus, Johanna

AU - Koskull von, Catharina

AU - Kowalkowski, Christian

PY - 2017

Y1 - 2017

KW - 512 Business and Management

U2 - 10.1108/JSM-12-2016-0424

DO - 10.1108/JSM-12-2016-0424

M3 - Article

SN - 0887-6045

VL - 31

SP - 1

EP - 5

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 1

ER -