Guest editors' introduction: Strategies of building and managing higher education brands

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9 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Studies of Management and Organization
Volume	45
Issue number	2
Pages (from-to)	99-104
Number of pages	6
ISSN	0020-8825
DOIs	https://doi.org/10.1080/00208825.2015.1006004
Publication status	Published - 2015
MoE publication type	B1 Journal article

Keywords

@article{8863e7f9512e413f92114731ec76f16e,

title = "Guest editors' introduction: Strategies of building and managing higher education brands",

keywords = "512 Business and Management",

author = "Drori, \{Gili S.\} and Janne Tienari and Arild W{\ae}raas",

year = "2015",

doi = "10.1080/00208825.2015.1006004",

language = "English",

volume = "45",

pages = "99--104",

journal = "International Studies of Management and Organization",

issn = "0020-8825",

publisher = "American school of classical studies at Athens",

number = "2",

}

TY - JOUR

T1 - Guest editors' introduction: Strategies of building and managing higher education brands

AU - Drori, Gili S.

AU - Tienari, Janne

AU - Wæraas, Arild

PY - 2015

Y1 - 2015

KW - 512 Business and Management

U2 - 10.1080/00208825.2015.1006004

DO - 10.1080/00208825.2015.1006004

M3 - Article

SN - 0020-8825

VL - 45

SP - 99

EP - 104

JO - International Studies of Management and Organization

JF - International Studies of Management and Organization

IS - 2

ER -